You need a robust and mobile friendly website that matches your in-store brand experience. Use Google Analytics to track your results and then adjust your approach accordingly. When developing a website, consider incorporating the following:
- Consistent branding (logo, colors, fonts, brand voice, etc.)
- Home page rotators that show more of what you can do
- Regularly updated + compelling graphics + imagery (LOCAL!)
- Email opt-in pop up window
- Idea Gallery (team + customer work)
- SEO + Google Analytics
- Professionally written copy in brand voice
- Educational blog with personality (weekly posts)
- Mobile-optimized
- Email opt-in pop-up that feeds directly to email service provider (ESP)
- Upcoming event schedule
- Social media feeds/links
- Secondary ESP subscription opportunity
