by Brenda DiVincenzo | Jan 22, 2018 | The PR Experience
It’s time to put the spotlight on your business. Accomplishing your goals is no longer enough. It’s time to show off all of that hard work and build support within your own local community. Showcase everything that you do, plus what is new and exciting...
by Brenda DiVincenzo | Dec 22, 2017 | The PR Experience
Last week we talked about how to attract, engage and develop the right team members. One very important piece of engagement and development is team training. While most employers provide job-specific, individualized training, it is important to supplement this with...
by Brenda DiVincenzo | Dec 15, 2017 | The PR Experience
The right team can make or break you. An engaged team, rooted in a strong culture, is the ticket to customer experience and retention. Here are a few brief tips on attracting the right team members, developing their talents and keeping them engaged long-term. Define...
by Erin Von Holdt | Dec 5, 2017 | Retail, The PR Experience
Do you offer products or services that are unique to the marketplace? Set yourself apart from your competition by offering something (or a version of something) that no one else does. If you provide something unique and can create demand for it – you can be the...
by Erin Von Holdt | Nov 21, 2017 | Retail, The PR Experience
Many business owners in our industry and in others get carried away when it comes to displaying every little thing that they can do, in every size, without any thought to curation. This leads to a cluttered and busy store (and/or website) – no matter how...
by Erin Von Holdt | Nov 14, 2017 | Retail, The PR Experience
Are you preparing for a remodel or move? Are you opening a new store? Stuck on where to get started with your store design? When designing your experiential retail space, start by considering the journey that you want your customers to have. Where should they start?...
