by Brenda DiVincenzo | Jan 5, 2018 | Retail
Local brick and mortar stores, even with a strong online (even international) presence, should develop an engaged local following that keeps the physical location buzzing. So, how do you grow your tribe? Partner with local celebrities, bloggers + influencers. Send...
by Erin Von Holdt | Dec 5, 2017 | Retail, The PR Experience
Do you offer products or services that are unique to the marketplace? Set yourself apart from your competition by offering something (or a version of something) that no one else does. If you provide something unique and can create demand for it – you can be the...
by Erin Von Holdt | Nov 21, 2017 | Retail, The PR Experience
Many business owners in our industry and in others get carried away when it comes to displaying every little thing that they can do, in every size, without any thought to curation. This leads to a cluttered and busy store (and/or website) – no matter how...
by Erin Von Holdt | Nov 14, 2017 | Retail, The PR Experience
Are you preparing for a remodel or move? Are you opening a new store? Stuck on where to get started with your store design? When designing your experiential retail space, start by considering the journey that you want your customers to have. Where should they start?...
by Ron Mohney | Nov 7, 2017 | Retail, The PR Experience
“Create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.” – David Moth of Ecoconsultancy Experiential retail attracts a “tribe” of influencers that makes your products and services its passion and visiting your...
