The Print RefineryTMbusiness model reinvents the retail experience with an innovative new approach to the specialty photo model. It fuses high-tech innovations with creative storytelling in an interactive hub of ingenuity.
Don’t pass up this limited time offer! Get started with The Print RefineryTM TODAY!
Flexible quarterly payments make it easier to get started quickly!
Get started sooner rather than later, now that the $7,500 setup fee can be paid in four quarterly installments of $1,875.
$1,200 IN BONUS VALUE!
Hurry, only the next six businesses to adopt The Print RefineryTMwill receive:
This is some mighty fine print that you’ll want to read first
To be eligible you must sign your licensing agreement, pay your set up fee and begin construction prior to July 1, 2018. The $7500 non-refundable setup fee may be paid in four quarterly installments of $1875. Installment payments are non-refundable. Any confidential and trademarked details, including floorplan mock-ups, will not be shared with licensees until at least the first installment of $1875 is received with a signed licensing agreement.Six hotel room nights are for one double-occupancy standard room at M Resort for Saturday, July 14, 2018, arrival and Friday, July 20, 2018, departure. IPI will cover the room and tax only, not incidentals nor the incidental deposit required at check-in. Reservation through IPI before room rate cut-off is required. To learn more about IPIC visit www.ipic2018.com. The Boot Camp pass includes full Boot Camp tuition for one person to the IPI-hosted Boot Camp of your choice on Sunday, July 15, 2018. Registration by Boot Camp deadline is required.
Jim Linhoff has been working in his family photo business since 1978 and recently became the sole owner. The company has grown from a pure photo lab and portrait studio into a diverse print and photography model where the business is split between retail services and sports/events photography.
In 2019, he decided to make big changes in order to better position the business for the future and that began with a move to a new location
Like many in the industry, Jim jokingly refers to himself as a “lab rat”, which means he’s traditionally been the one who fixes the equipment and manages production. However, in his new role – he understood that his time needed to focus on strategies to sustain the business long term.
That’s where The Print Refinery (PR) came in. Jim realized that the move was the ideal time to reinvent, not to mention he quickly needed help designing the interior and exterior look of the new space – which opened in October 2019.
Throughout the PR onboarding process, he and his team were exposed to new ideas, operations coaching, and they completely embraced the new “upscale retail” concept. Admittedly, marketing was always a weak spot for the company, so the comprehensive marketing support was extremely helpful as well. The team received training to expand their customer service skills and Jim realized how profitable commercial sales could become.
Embracing the B2B opportunities.
Jim has identified that there are hundreds of commercial products that are an excellent fit with his existing sports and event division. Think athlete banners, yard signs, school murals, branded promotional products and much more.
Marketing was a weak area for Linhoff in the past, so they fully embraced the comprehensive marketing support that accompanies the PR model. They quickly experienced a boost in online engagement and sales.
Why PR was a fit for me?
Modernize the business.
Ability to attract a new, younger audience.
Updated brand look with new logo and addition of PR.
New upscale retail approach.
Exposure to significant B2B sales potential.
Business coaching and goal setting programs provide me with a second opinion, support and direction for helping me succeed as a business owner.
Add value for future sale.
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REDESIGNED BRANDING:
As part of The Print Refinery model, a new logo and branding plan helped with Jim’s goal to modernize and attract a new audience.
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The future of Linhoff Photo is bright and better positioned for whatever Jim wants to do next! He’s not quite ready to retire but is happy knowing that his business is in a solid position to appeal to a prospective buyer.
Right now, he’s busy working toward a record year and hitting $1 million in sales this year!
Top 5 Commercial Sign RequestsAugust 16, 2019
